[Lesson 7] Mastering the art of eyeball collection

This lesson is from a 9-part email course. To get free access to all lessons and worksheets, click here now.

Yes, you read that subject line correctly.

At first I was like, “Should I really say that!”, but then I read it again and started cracking up laughing.

And so it was decided. 🙂

Alright, let’s dive into Lesson 7 (of 9).

Write this down on a piece of paper, sticky note, or index card (remember those?):

Where there are eyes, there’s money to be made.

If you can capture people’s attention, and hold it, you’ll be able to make a profit, somehow, somewhere, someday.

If you can’t, you’ll make nothing. Literally.

Again, write this down (or better yet, commit to memory):

No eyes = No money.

Enough eyes = the potential for money.

Please notice how I said potential there.. That was intentional.

You can of course screw this up, turn people away, or lose them.

It’s never enough to simply have eyes, you also have to learn the art of captivation and attention retention.

There are a number of classic books on this subject, some of which are out of print. So I’ll leave you with these 2 gold mines, which you can still find:

1.) Influence: The Psychology of Persuasion, by Robert Cialdini
2.) How to Write a Good Advertisement: A Short Course in Copywriting, by Victor Schwab

Stop right now, click on the links above, and GET THOSE TWO BOOKS.. Trust me.

Both of those books should be read at least once a year. (And I’m not exaggerating.)

Since I can’t pause this email series until you get, read, and absorb those two great classics, I’ll have to move on to the next most important topic.

So you have a product of your own now, or you’re an affiliate for a product that you want to promote on behalf of someone else. Here’s the grand question:

How do I collect eyeballs?

Excellent (albeit slightly eerie) question!

But before we answer that, let’s take a step back and talk about one of the biggest mistakes that would-be entrepreneurs and online business owners make, namely, spending all the time in the world on their product or service, or researching it (if they’re an affiliate), but very little time thinking about how to market it, and then even less time actually implementing their marketing strategy (once they have one).

Big mistake..

Don’t let your marketing be an afterthought.

With that backdrop in mind, now let’s answer the question of how to get eyes on your offer.

There are two main sources of traffic for your business: organic (free) and paid.

Now, there are many ways to further subdivide and categorize these two branches, but if there’s one thing I want you to get from this email course is that we often overthink and overanalyze things.

K.I.S.S. >>> Keep It Simple, Silly!

There’s nothing worse than analysis paralysis.

Sometimes it’s better to just let go and take action. In fact, it’s always better than doing absolutely nothing.

Remember, take massive IMPERFECT action. Just let go.

So with all that in mind, here’s how to start getting eyes on your product or service, without paying a dollar:

  • Share daily, value-based content on your own Facebook wall, as well as your business page.
  • Use services like Buffer and Quuu to queue up and share relevant and interesting content on all your social media channels (both services have free account levels).
  • Activate the content marketing strategy that we discussed in Lesson 5 by writing a few blog posts and especially guest posts on more popular and well-established blogs.
  • Continue your “Good Samaritan” practice of commenting on at least 5 social media posts, niche forum posts, or blog posts, every day. Remember, these comments must contain value and actually be of help to others. Merely “saying something” is not enough. Don’t contribute to the noise.

And then there’s paid traffic..

I never really understood the concept of paying for traffic until this amazing analogy was shared with me one day.

What if there was a vending machine that, if you put in $1 it would give you back $2, every time?

How long would you keep putting in dollar bills?

All day long, FOREVER!

That’s the best way to look at paid advertising.

If you have a good offer, and you learn the art and science of eyeball collection, and deploy a solid ad campaign, you will most definitely make an ROI (return on investment).

And if you don’t, then back to the drawing board – either something is wrong with your offer, headline, body copy, or sales page, or something is wrong with your ads.

So, when you’re ready (i.e., you have basic foundational knowledge about what you’re doing) and you feel comfortable spending at least $50 – $100 to get started, there’s no better, faster, and more direct way to scale your business than through paid advertising.

And that will continue to be the case as your business grows.

Paid advertising takes on many forms, from solo ads, to list rentals, to Google Adwords, and so much more. (Don’t worry if you don’t know anything about any of these yet.)

But the easiest way to get started (at least in 2016), and to see results almost immediately, is with Facebook.

Here is my current recommendation on how to get up and running with Facebook ads:

– “Foolproof Facebook Ad Formula,” by Dr. Ben Adkins

And if you have any questions, guess what? I’ve created a special Facebook group for us to help each other:

>>> Join the exclusive “Mindset, Mastery, Money” Facebook group

And with that, we conclude Lesson 7. 🙂

Here’s the part where you get to take action, and I get to hear from you!

I really hope you take a few minutes to complete this worksheet. I can’t wait to see what you come up with!

Here’s Worksheet #7 –> Your masterplan to get eyeballs on your product or service.

Once you fill out the worksheet, I’ll send you a copy of your answers and I’ll also get a copy. I’ll also send you Lesson 8 (so you don’t have to wait another day).

Don’t be surprised if you hear from me personally 🙂

In the next lesson, we’ll examine how to know if things are working, as well as how to track and measure your efforts (all this means more money in the bank!).

This lesson is from a 9-part email course. To get free access to all lessons and worksheets, click here now.