[Lesson 5] Grow a thriving tribe, even if you’re an introvert

This lesson is from a 9-part email course. To get free access to all lessons and worksheets, click here now.


In the previous lesson, we looked at getting your autoresponder and followup sequence started.

So here’s the big question.. How’s that coming along? Did you get it started?

If not, remember, think big, start small. Just map out your first 5 emails, come up with some initial subject lines and topic areas, and commit to writing that FIRST email.

That’s all you have to do.

Then commit to writing the second. And so on.

Before you know it, you’ll be done, just like I finished this email series that you’re reading right now. It didn’t happen overnight, but I finished it.

And trust me when I tell you.. you’ll feel soooooo good when you make that accomplishment.

It’s not rocket science, it just takes a little bit of commitment.

Now onto Lesson 5..

Today, we’re going to map out a path to grow your tribe, and as the subject line of this email promised – even if you’re an introvert!

As you know, there’s a million and one things to do when you have an online business. And if you don’t know that, you’re soon to find out. 🙂

We’ve already covered some of the biggest and most important things that you need to do to get started: creating your compelling lead magnet, putting up a landing page, beginning your list building efforts, and writing your essential followup sequence.

Once you have that, you’ll need a clear path in place to begin to grow your tribe. And that’s what we’re going to talk about in this email.

First of all, don’t think you’re not worthy of having a “tribe”, a following. That’s the first limiting belief that has to be shattered.

And here’s why..

Simply put, a tribe is a group of people connected to one another through an idea. That’s all a tribe is. Don’t overthink it.

As humans, we have a desire to belong. This is a reality as old as human history itself.

And since the Internet obliterates geography (especially thanks to the wonders of social media), you’re just an idea away from building your tribe.

If you have an idea that you already champion (or want to) and deeply believe in, then you can have a tribe.

If you don’t have such an idea, spend some time alone and find one.

Read. Think. Reflect. Ask.

You’ll find it.

Once you have that epiphany (if you already haven’t), here are the 4 primary things that you need to spend your time on in order to build your tribe (and we’ll break each one down after that):

  1. Content Marketing (in all its forms)
  2. Social Media Posting
  3. Good Samaritan Helping
  4. Guest Blogging or Podcast Interviews

Let’s take a look at each of these one by one…

1.) Content Marketing

Don’t be distracted by the buzzword status of this phrase. It really is the bee’s knees (don’t you just love that phrase?).

Here’s the bottom line.. In order for people to know you, like you, and trust you (and is there any other way to do business?), you have to have content out there by which you can be recognized.

No content (free or paid)? No business. Remember that.

The fastest way to get people to know, like, and trust you, is to help make their lives better with free, entertaining, and enriching content.

Now, I understand that sounds like a tall order, and that you already have a million other things to do.. but again, trust me when I say: think big, start small.

Just do it.

2.) Social Media Posting

Think of this as content marketing’s little brother or sister.

What I mean by social media posting here is the little things:

  • sharing an inspirational quote
  • posting your take on a good article you found
  • asking your friends and followers engaging questions
  • Fill-in-the-blank posts (like, “If I had $1 million I would ____”)
  • Something tastefully humorous (cute cat gifs anyone?)
  • Cool tips and tricks that you’ve learnt about
  • and so on…

Doing this on a consistent basis will build interest and a following, by default.

Even if you’re an introvert, you can do this. Make an effort, and it will pay off over time.

No rocket science here, just consistency.

3.) Adding Value through Good Samaritan Helping

Everyone loves a good samaritan. So the moral of the story here is this: do good things, good things will happen to you.

But do it selflessly. Here’s how..

Make a commitment to help 5 people online every single day, whether in a Facebook group, on Twitter, in a Forum you’re a member of, or in any other public online medium.

They don’t have to be strangers, but they should be people in your niche, your target market, your tribe.

Leave a comment of value. Share a helpful tip or trick. Ease their pain or trauma by lending a helping hand.

But remember, 5 people every day.

Have a notepad on your desk and make a mark for every person that you help.

Rinse and repeat the next day.

Just be present and give value.

Not only will you feel good after helping those people, you’ll also be building your tribe, little by little.

And by the way, I’m not just making random stuff up here (lol)..

This is the exact method that I myself used that ended up attracting the attention and support of industry leaders and CEOs, sometimes leading to powerful partnerships, financially rewarding business deals, and joint venture (JV) relationships.

Try it. You’ll be amazed..

4.) Guest Blogging or Podcast Interviews

Don’t worry, there are multiple options here, some more suitable for certain personality types than others, but there’s something here for everyone.

Here are a few ideas:

  • Approach a relatively popular blog that you know accepts guest posts, come armed with some solid ideas on what you could write on (within the niche of the site), and offer to write a post. For more details than you could ever need on this topic, check out this article and this other article.
  • Ask to interview a relatively successful blogger, entrepreneur, or small business owner about their top 5 tips for success. This approach allows you to take more of a backseat, where you’re asking the questions, and hopefully feeling a little less awkward than if you were the center of attention and the focus. If you’ve never done this before, please give this a read. You could also turn this into a written blog post, instead of an audio/video interview.
  • If you’re more extroverted, approach a relatively successful podcaster and ask them if you can do a show with them about a topic that you’re already confident about (even if it’s not directly related to online business, this will still give you some exposure, and will train you to get out there more).

The point of all this (and there are tons more ideas where those came from) is to get your name out there, to break the ice and pay your dues, to fall down and get back up.

Yes, you will fail. Yes, you will occasionally be embarrassed. I know, I’ve done it, too.

But who cares! You’re not the first to do that. And you’re certainly not the last.

It’s all a part of the journey to success. It’s a rite of passage.

Leave your fear behind. I and our Facebook community are here with you as well!

Now on to the fun part… where you get to take action, and I get to hear from you!

I really hope you take a few minutes to complete this worksheet. I can’t wait to see what you come up with!

Here’s Worksheet #5 –> Formulating your Tribe Attraction Masterplan.

Once you fill out the worksheet, I’ll send you a copy of your answers and I’ll also get a copy. I’ll also send you Lesson 6 (so you don’t have to wait another day).

Don’t be surprised if you hear from me personally 🙂

In the next lesson, we’ll ready the ground for to make your first dollar online, or your next $1,000 (wherever you happen to be in your journey).


This lesson is from a 9-part email course. To get free access to all lessons and worksheets, click here now.