[Lesson 4] How to avoid kicking yourself over missed opportunities

This lesson is from a 9-part email course. To get free access to all lessons and worksheets, click here now.


By this point in your journey, you should have your lead magnet and landing page coming together.

If you don’t, what’s stopping you? What’s holding you back?

Hit reply to this email right now and let me know. I’m sure I can point you in the right direction. Just reach out. Go ahead, hit reply.

Now, onto today’s Lesson: How to avoid kicking yourself over missed opportunities

Once you have your lead magnet and landing page in place and you’re almost ready to launch it, there’s still an extremely important step left.

One of the biggest mistakes that new online business owners make is not having a robust followup sequence.

If you don’t stay in touch with your email list, why do you even have it? Vanity metrics don’t make money. Relationships do.

Your email list is the primary means you have to create a relationship with your audience (yes, there’s social media, YouTube, and the like, but email still has its place, you’re reading this right now, aren’t you?).

One of the best ways to build that relationship with your list is to have a series of emails that keep your subscribers engaged with you and remembering you.

There are many types of followup sequences, including the “Soap Opera Sequence” (which is very powerful and worth your time to learn and use – feel free to ask me about it), but I’m going to keep things simple here.

Remember, one of the primary reasons entrepreneurs fail is because they overthink and overcomplicate things to the point of doing nothing (or the wrong things).

Paralysis by analysis is very real my friends (don’t ask me how I know so well).

Here’s a quotable, one that will help you to get past these mental blocks:

The worst mistake you can make with your autoresponder series is to simply not have one.

In other words, you really can’t go wrong here. Just have one.

Now, of course we want this series to be as best as we can possibly make it, but not having one at all is far worse than having a “could be better” one. At least you have one!

Again, don’t overthink it. Just take action.

Here’s what you can do today to get started:

  1. Begin to map out a 5-part email autoresponder series.
  2. Come up with general topic areas for each of these 5 emails. Tip: Make sure these emails are relevant to the lead magnet you just offered.
  3. Begin to write email #1.

Remember, don’t overthink all this. Just get things started. One Thing at a time.

Now, to actually put this email series into action, you’ll obviously need an email autoresponder service.

Without getting into too much detail right now, I highly recommend Drip, but you can also use ActiveCampaign or ConvertKit (and admittedly, ConvertKit is the easiest of the 3 to use).

If you would like a full list of online business tools that I recommend, you can find them here.

Here are some final tips for how to engage with your email list:

  • Don’t send too many emails to your subscribers. It’s one of my pet peeves to receive multiple emails a day from the same person. One email a day I can manage, if they’re valuable and helpful. But more than that and I get antsy. 🙂
  • Only send high-quality information, and not every single day, but once in a while (unless you have a series like this one, where subscribers will expect an email a day for a short period of time).
  • Communicate at least once a week (mark your calendar). This is the bare minimum. Otherwise your list will forget you, and if you try to message them again, they will probably not know who you are anymore and unsubscribe. So keep your list fresh with new and valuable content.
  • Don’t worry about this yet, but once you get good at all this, learn how to segment your subscribers. That’s why I like the solutions I mentioned above (DripActiveCampaign, and ConvertKit), they all have something known as “tagging”. We’ll learn more about this in some of the courses I’ll be launching in FUYOB Academy.
  • Test the perfect timing for sending out your followup emails. I believe most of the softwares above can do this, but I know for sure that Drip can.
  • Improve your email series as feedback comes in, and as you learn more.

That is how you avoid kicking yourself over missed opportunities.

Now on to the fun part… where you get to take action, and I get to hear from you!

I really hope you take a few minutes to complete this worksheet. I can’t wait to see what you come up with!

Here’s Worksheet #4 –> What’s your plan to avoid regrets?

Once you fill out the worksheet, I’ll send you a copy of your answers and I’ll also get a copy. I’ll also send you Lesson 5 (so you don’t have to wait another day).

Don’t be surprised if you hear from me personally 🙂

In the next lesson, we’ll look at how to grow a thriving tribe, even if you’re an introvert.


This lesson is from a 9-part email course. To get free access to all lessons and worksheets, click here now.