[Lesson 2] The real reasons you don’t have enough leads

This lesson is from a 9-part email course. To get free access to all lessons and worksheets, click here now.

In the previous lesson we talked about mindset – the importance of our subconscious minds and our focus – and that there’s no such thing as an overnight success.

I hope it helped you to reframe a bit.. It truly was the area of my business that led to my biggest breakthroughs, and I know it can do the same for you.

Hey.. can you do me a quick favor, please? Hit reply right now (I’m actually serious) and tell me the ONE THING that you’re going to work on in the coming weeks. Don’t worry about formatting the email or saying anything special at all. Just hit reply and tell me that ONE THING. (I read every email and reply to many of them!)

Okay, back? Good.

Now on to Lesson 2…

“Leads, leads, I want more leads!”, he said.

“Whoa, settle down there bruh.. Do you even have a proper landing page?”

Some people put the cart before the horse when it comes to their online business.

We’ve all been guilty of it at some point. But let’s change that today.

Here’s your action plan to address your “need for leads” in 5 straightforward (but not always simple) steps:

1.) Ask yourself a direct and honest question: What do your visitors (potential customers) really want?

Not what you think they want, but what do they really want?

Remember, you are not your audience.

You might think they need A, B, and C, but what they really want is X, Y, and Z.

Once you’re able to answer that question, and then connect relevant messaging to a high-converting landing page, you’ll consistently generate leads.

2.) Create a compelling Lead Magnet (also called an opt-in bribe) that caters to your audience’s deepest desires and directly addresses their pains.

Once again, it’s not about you, it’s about them.

This will be a recurring theme. 🙂

The focus here should be on deliverables that resonate with your target market.

For example:

  • short ebook or cheatsheet (as a PDF download)
  • white paper or report
  • An audio or video interview series
  • An email course (like this one!)
  • A free consultation (keep them short!)
  • A relevant mindmap or flowchart
  • free members area / mini-course
  • And so on…

Any of these can be a great way to usher your website visitor on the journey towards becoming a warm(er) lead, and eventually a paying customer.

3.) Build that landing page.

Do yourself a huge favor here (and it’s way beyond the scope of this email course to get too deep into the details), and get yourself a Kajabi, or Instapage or ClickFunnels account today (if you haven’t already).

Once there, create a landing page and follow this handy checklist:

  • Be crystal clear about your aim behind creating a particular landing page
  • Begin with a compelling headline
  • Have a strong and captivating opening
  • Build interest as readers move down the page
  • Avoid being too flashy in the design (or using too many colors, fonts, and font sizes)
  • Use clear bullet points
  • Sprinkle in some social proof, like testimonials of real people (with their name and picture) and screenshots of praise on Facebook
  • Have a clear call to action (which can be repeated, but there should only be ONE primary goal on the page)

If you need help with this process, don’t shy away from reaching out (just hit reply to this email). My company Fire Up Your Online Business (FUYOB) also provides done-fore-you services in this regard. Feel free to get in touch with us any time.

4.) Get eyes on your thing.

There are a ton of ways to get good traffic, from social media, to Facebook advertising, to SEO, and much more. We’ll cover traffic in greater detail in Lesson 7. So let’s leave that for then.

5.) Nurture your leads through email.

As one great email marketer said: “The biggest mistake that you can make with your autoresponder series is not having one at all.”

Wise words, friend, wise words…

So, to that end, here’s what you have to do:

  • Create a series of follow-up emails (keep things simple if you’re just starting out, write just 3 emails)
  • Educate your subscribers on the usefulness of what you’ve sent them
  • Ask them how they liked your offering and solicit feedback (listen carefully to what they say, and make things better)
  • Begin to plant the seeds of your other (paid) offerings

We’ll cover this whole process in more detail in Lesson 4, where we get deeper into the power of email and marketing automation (it’s cool and fun stuff, trust me!).

So there you have it.. The real reason you don’t have enough leads is because you don’t have a relevant and optimized lead capture funnel.

Once again… THE FUN PART 🙂

As I said in the last email, I’ll always include a link to a worksheet at the end.

Once again, I really hope you take a few minutes to complete each one. It’ll help you, and it’ll help me to help you even more (as well as all those who come after you on this path).

So here’s Worksheet #2 –> How to Get the Ball Rolling with a Compelling Offer

Once you fill out the worksheet, I’ll send you a copy of your answers and I’ll also get a copy. I’ll also send you Lesson 3 (so you don’t have to wait another day).

Don’t be surprised if you hear from me personally!

In the next lesson, we’ll look at how to unscramble your eggs.

This lesson is from a 9-part email course. To get free access to all lessons and worksheets, click here now.