The following video shows you how to add MailChimp subscribers to individual Groups (inside of MailChimp), based off of Kajabi Purchases. This way you can segment your users due to their purchases, and thereby speak to them in different ways.
I cover a lot of these details (and much more!) in my dedicated course on Zapier (Getting Started with Zapier), but I recorded this video today due to a request for help in the New Kajabi Facebook Group. Hope it helps you, too! 🙂